Marketing

uct gsb

The Marketers Survival Guide: via @UCTGSB

Technological and strategic developments are offering unprecedented opportunities for organisations to reach their customers, but marketing professionals are also facing bigger obstacles when it comes to delivering financial accountability in the boardroom. According to Professor Geoff Bick, convenor of the Strategic Marketing for Executives course at the UCT Graduate School of Business (GSB), a major […]

Read more >

AttentionEconomy

The Art of Marketing In The Attention Economy

In Microsoft’s manifesto entitled “Our Worldview”, CEO Satya Nadella argues: “We are moving from a world where computing power was scarce to a place where it now is almost limitless and where the true scarce commodity is increasingly human attention.” Never before have brands had to work so hard for an audience’s attention.  Before a […]

Read more >

VW_Bettle1

Business Lesson From #VW Scandal

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity. So I am now astounded that the scandal of the recent violation of trust by motor manufacturer VW can still occur. Of course, to be fair, VW is not alone. […]

Read more >

Brand

Brand Story: A Critical Element For Product Positioning

South Africa is world-renowned for its wines. For winemakers, however, the proliferation of wine estates means that they compete in a market crowded with 700 wineries that produce more than 10,000 different brands. Competing for retail shelf space typically means getting a place alongside 300 other brands – a wine lover’s paradise, but a wine […]

Read more >

award

SMARTIES: Global Award For Mobile Marketing Announced

The Mobile Marketing Association “MMA” of South Africa announced the 2015 MMA Standard Bank SMARTIESTM Award categories. The categories include definitions for 2015 as well as new or changed categories. The SMARTIESTM Awards is the only global awards program created specifically to recognise best-in-class mobile marketing campaigns from around the world. Entries are now open and submissions can be made at the country level (South […]

Read more >

1 2 3 51