Marketing

Idol banter

Did anyone watch SA ‘Idols‘ last night? It was a showdown between Gift and Karen, and Karen won. Gift is a slick, sugar-voiced youngster with a couple of sharp-shifting moves; Karen is a silky crooner with a kind of Mama-Africa vibe about her – a Cape Town Aretha Franklin. I’m not surprised that Karen got […]

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Network! Get work!

Went to a meeting today where some business types shoot the breeze about their particular products or services. The meetings occur every Tuesday and are part of BNI (Business Network International), which is a ‘Word of Mouth Marketing Organisation’ (www.bni.co.za) aimed at generating referrals for each other. One lady in the group does not receive […]

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Two Faux Pas

Yesterday, I experienced two serious stuff ups in two places of business. Faux Pas # 1 The following took place during a business breakfast with Andrew and Fred. Waiter: What can I get you sir? Fred: Please could you get us some more toast and coffee with…. Beep Beep…Beep BEEP!! (Waiter’s cell phone beeps…..waiter ignores […]

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How much is my time to share worth?

So there I am, operating my business on a sticky summer’s day, when my phone rings. A guy on the other end says: ‘Mr Roed?’ My mind starts racing. Phone company? Revenue service? The stationery supply guys? ‘Um, yep…’ I say, plotting my exit already. ‘Mr Roed,’ the voice continues, ‘I am pleased to inform […]

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Customer Complaints

On Friday night we went with an out-of-country client to Famous Butcher’s Grill in Claremont, Cape Town. We enjoy showing off our excellent South African beef to foreigners! I ordered the usually superb fillet, but what arrived on my plate was a semi-mangled, overly fatty, generally ordinary piece of meat. Initially I followed my habit […]

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I’m NOT lovin’ it

Last night I was turned away from McDonalds. Not because of unruly behaviour, or for insulting Ronald, but because of a bun. Or rather the lack of one! After an evening of hanging out with the boys, I had a craving for a small cheeseburger (yes I have watched SUPER SIZE ME and am fully […]

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Marketing in the 23rd Century

I am a marketing guy. Believe me, I can’t turn it off even if I tried. Those of you out there, salesmen, marketers, creatives, designers et al, know what I am talking about. When engineers are thinking ‘how does that work?’ us marketing folk are thinking ‘what makes people tick?’ – What makes people laugh, […]

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