Projects

Bug Zapper Frenzy

Not sure why (other than it’s the silly season), but in the last two days, we have sold 141 Bug Zappers. Now despite Fred’s recent post on the Bug Zapper, we must admit that only few months ago, we were considering giving this project away as a little part time home business, with the potential […]

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New Project: Art Revision.com

In the Ideate spirit of starting small businesses in South Africa (see Bug Zapper et al), this week we launched our latest project called Art Revision.com. This new online venture is the result of my wife’s desire to be creative and make cash, while remaining at home with our growing brood of kids (Yes, folks, […]

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Benefits of the Bug Zapper

Since Extreme Business*, which took place a year ago, the Bug Zapper has become a ubiquitous item in the households of many South Africans. My brother-in-law, Pete, has since opened his own gift shop ‘Perfect Prezzies’ where he sells the Bug Zapper along with items of such high repute as the Stelton vase, the Osti […]

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Our marketing experiences

One of the lessons we learnt when we launched Bug Zapper in 3 days a year ago (read about it at the bottom of this page) was that marketing cannot be an after-thought. We had aimed to make a sale within 3 days, but focused almost entirely on the branding, the e-commerce system and the […]

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YuppieChef is Live!

It took longer than expected, but hopefully well worth the wait. The site for top cooking tools, tips and gizmo’s for cool cooks & cool cook wannabes is up and running and ready for some serious online action. www.yuppiechef.com

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Your Lucky Break

Introducing the Lucky Break Wishbone. Proof that it’s possible to sell almost anything. Now producing 30,000 wishbones daily (they retail for 3 bucks a pop) Ken Ahroni, the company founder, expects 2006 sales to reach $1 million. The idea was born out of a great need – there simply weren’t enough wishbones to go around […]

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New Flag Kit Feel

We have changed the focus of Flag Kit slightly (One of our recent small business projects), moving away from a patriotic feel to a more “we deliver flags to your door quickly” feel, with a touch of the 2010 fever. (The old header design is two posts down in case you missed it) This last […]

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Flag Kit Re-launch

In June we took over a company called “Flag Kit” from a friend, and promised to grow it into a lively online business selling flags to South Africans. We never anticipated how many “urgent” enquiries there could be in a single day. Who would have thought the flags were a high-priority item? Resturants, municipalities, speakers, […]

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Bug Zapper Update

The Bug Zapper featured in the June 2006 edition (pg 125) of Getaway Mag. In the beginning we were a little concerned when we heard that they had not put the web address under the write up (Men’s Health did the same). All is not lost, as the address is clearly visible on the actual […]

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