Effective Measure Debuts As Red Herring Asia Top 100 winner

Effective Measure (EM) has been recognized as one of the key trailblazing, private technology ventures from across the Asian business region by Red Herring magazine.

Founded in Australia, online measurement specialist Effective Measure is the leading provider of digital media planning solutions in emerging markets. Red Herring’s Top 100 Asia list has emerged as a benchmark for identifying the most promising new companies and entrepreneurs in the digital arena.

“Effective Measure is committed to developing world class measurement products and methodologies and our traction in the developing global markets has been rewarded by our inclusion into the Red Herring Top 100,” said Effective Measure CEO Richard Webb.

“As a truly global company that was forged in Australia and developed across the emerging markets of the world, we appreciate being recognized and valued as a winner in the Asian region. Our regional success and experience only enhances our charter to provide disruptive solutions to the emerging markets of the world,” Webb added.

Red Herring announced its Top 100 award winners in Hong Kong on Wednesday night at a gala event celebrating the leading private companies from Asia and recognising the most innovative startups and technologies across their respective industries.

“Effective Measure has demonstrated its deep engagement to the Asian region through investment in resources to serve our clients’ needs across Singapore, Malaysia, Thailand, Vietnam, India, Indonesia, the Philippines, Australia and New Zealand. This win validates our hard work and focus on further expansion in the next 12 months to Japan, China and Korea. We look forward to developing our relationships with digital publishers and media and ensuring that Effective Measure is part of the accelerating story of growing digital spend across developing markets,” said Effective Measure founder and Senior VP Market Development James Robertson.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

“Choosing the companies with the strongest potential was by no means a small feat,” “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Effective Measure embodies the vision, drive and innovation that define a successful entrepreneurial venture,” Red Herring CEO and publisher Alex Vieux.

About Effective Measure

Effective Measure is the leading provider of media planning and audience profiling solutions in the emerging markets, bringing best practice online measurement data to premium publishers, ad agencies, ad networks, advertisers and researchers. Our solutions offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing Internet population. Find out more about the company at www.effectivemeasure.com.