Marketing as we know it, has begun to undergo an indelible change. Ad blocking, programmatic buying, virtual reality, marketing automation – these evolutionary progressions are making it ever more crucial for brands to find innovative ways to get ahead in this new environment. But how? On 10 February 2016 at Microsoft in Joburg, Heavy Chef guest speaker, Xolisa Dyeshana will unpack his ideas on what succeeding in this environment looks like.
As the executive director at Joe Public – the largest independent ad agency in South Africa, Xolisa Dyeshana has built a burgeoning career on creative thinking and an aptitude for problem-solving. Dyeshana is the outgoing chairperson of the Loerie Awards as well as a former judge for the prestigious Cannes Lions Awards. His talk, entitled, “what it’s gonna take” will highlight some of the hidden opportunities for brands to succeed in the information age.
Additionally, following the successful Campaigns Edition last year (featuring Xolisa), the Education Edition of the Heavy Chef Quarterly Review magazine will be launched at this event on 10 February. This edition focuses on three key themes: change management, digital training and online education. Contributors include award-winning digital entrepreneur Emma Dicks, Cerebra’s Craig Rodney and renowned public speaker and author, Rich Mulholland.
One lucky guest will win a free online short course accredited by The University of Cape Town and facilitated by education provider and Heavy Chef partner, GetSmarter. Details on how to enter will be included in the booking confirmation emails sent out to all guests.
What Is Heavy Chef All About?
As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news. The name comes from the expression “Never trust a skinny chef” and our aim to learn from Heavy Chefs – in other words, those rare folk who eat their own food, walk the talk and practice what they preach.