South Africa’s granddaddy of wine routes, the Stellenbosch American Express® Wine Routes, has launched a new blog – StellenBlog – as part of its dynamic marketing campaign, Stellenbosch Experience, which was launched in collaboration with Stellenbosch 360 to expand the region’s wine tourism footprint locally and aboard.
The new, inter-active StellenBlog shares and celebrates the latest success stories, communities and rich culture of this prominent Winelands destination with daily updates on the latest Stellenbosch attractions and achievements through various categories featured on the catchy blog wall.
This user-friendly, uncluttered blog which is super easy and quick to navigate also features regular contributions by leading guest bloggers and in addition conveys the visual beauty of the area through breath-taking photos and awe-inspiring video posts.
“A destination is equal to the people of that place and no visitor wants a plastic “Disney” destination. Authenticity is essential to the successful positioning of the region and giving the people of Stellenbosch a voice and a platform for their colourful stories to be told is a key objective of this blog and the overall Stellenbosch Experience campaign,” explains Annareth Bolton, CEO of Stellenbosch American Express® Wine Routes.
The Stellenbosch Experience aims to position the Stellenbosch Winelands as Africa’s wine tourism capital and one of the top wine tourism regions in the world and invites wine and tourism entities to join the campaign as preferred marketing partners to elevate the region and their brands nationally and internationally.
“The Stellenbosch Experience campaign will not only grow the wine tourism sector, but will benefit the region at large. We will be able to make a much bigger impact through this joint venture using our limited resources available for destination marketing more effectively,” she added.
The region and participating marketing partners will be represented at ITB, Berlin in March for the international launch of the Stellenbosch Experience to the world’s top travel trade and media, followed by the Tourism Indaba in Durban in May.
In addition to the launch of the new blog, other campaign elements include an enhanced digital presence across all social media networks and an innovative wine tourism blogger campaign with top international and national travel, lifestyle and food bloggers between April and September.
For more information on the Stellenbosch Experience initiative or to become a marketing partner visit the new blog http://blog.wineroute.co.za/ or contact Mariette du Toit-Helmbold* at firstname.lastname@example.org or phone 083 225 5955.
* Mariette Toit-Helmbold is the founder of Destinate, a specialised destination and marketing agency which she launched in 2013 after a successful ten-year stint as the CEO of Cape Town Tourism. Under her leadership, Cape Town Tourism won critical acclaim as a Destination Marketing Organisation (DMO) and was formally recognised by the World Tourism Organisation (UNWTO) for its ‘world best practice tourism organisational model and innovative initiatives in destination marketing’