Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously).

Recent articles by this author

The best client brief ever

Here is a letter from Mick Jagger briefing Andy Warhol for their new hits album cover. It doesn't get better than

10 of the coolest laptop bags

Has your laptop become an indispensable item in your life and your business? Mine has and I've been carrying it around in