As more and more tech-savvy South African consumers take to the net, retailers are being faced with the challenge of whether or not to implement online store fronts to maximize profits. For those retailers already serving the online community, attention is shifting towards ways in which the consumer’s online experience can be enriched, coaxing the […]
In anyone’s world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on the 21st December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I’ve been auditing MANGO-OMC’s 2012 learnings and summarising them […]
Summer is just around the corner, and with that the holidays, where our behaviour becomes more socially networked and driven. In essence there is more time to do social things and more downtime means more time spent on social networks and platforms. David Allardice, Marketing Director at evly.com shares his views on what he thinks […]
Much has been written on the subject of what to do about innovation in lean times. Many writers and bloggers all have a general idea of what to do, and many advocate similar strategies such as cutting costs, focusing effort on quick-return productivity enhancements and aggressively cutting out low-potential innovations. Marketing, sponsorship, bonuses, increases, R&D […]
Although there is a recent trend away from over-packaged products due to a growing concern for the environment, we cannot negate the necessity of packaging. Packaging plays an important role in terms of protection, storage and hygienic handling of a product. Also importantly, packaging plays a key role in the marketing mix. Timothy Beattie, General […]
Companies of all kinds have begun to introduce‘ gamification’ into the way their products, processes, training and marketing are presented and consumed. Gamification is particularly successful at promoting engagement with brands and portfolios, and driving strategic objectives like increased sales, marketing and even innovation. This is because of a predisposition in many people to respond […]
Brands wishing to reach the mass market in Africa are “wasting their digital campaign spend if they fail to target feature phone users,” says Marc Herson of 2go, a mobile social network with more than 20 million registered users in Africa. With global discussion of mobile marketing focusing almost exclusively on smartphone users, Herson says […]
In preparation for the very competitive trading period that is the festive season, Loot.co.za has launched a new website – the first phase of ongoing site enhancements that will fundamentally change the site’s usability and the customer experience. These changes will complement Loot.co.za’s renowned focus on delivering a “wow” customer service experience. With the number […]
Is your payment gateway really the trusted partner you need – or is it costing you sales? If any of these warning signs is showing in your business, it’s time to look around for a more reliable alternative. If you’re selling anything online, your payment gateway provider is one of your most important partners. It’s […]
Publishers, artists, writers, companies and other content owners are adopting the app store model to distribute and sell their content. But until recently, content has mainly been in text format. While other media like audio and video have been embedded in digital texts for some time, the full potential of multimedia has not been felt […]