Brand Story: A Critical Element For Product Positioning

South Africa is world-renowned for its wines. For winemakers, however, the proliferation of wine estates means that they compete in a market crowded with 700 wineries that produce more than 10,000 different brands. Competing for retail shelf space typically means getting a place alongside 300 other brands – a wine lover’s paradise, but a wine […]

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Digital Marketing Learning – There’s Newly Launched Heavy Chef Magazine For That

The Heavy Chef Strategy Event, headlined by Arthur Goldstuck and Chris Rawlinson coincided with the launch of the Heavy Chef Quarterly Review – an online magazine featuring exclusive content authored by some of the country’s most prominent authorities on digital. Correlating with one of founding agency World Wide Creative’s four business units, the first edition […]

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The Art Of Planning: Be Flexible

As the new year kicks off, entrepreneurs around the world are furiously planning their year ahead, setting up charts, taking voice notes and scribbling ideas on the backs of napkins. Once the plan has been drawn up, they will sit back to admire their handiwork, thinking, “This is how we’ll succeed this year!” Unfortunately for […]

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