Dark Social Media: Tracking The Invisible by DaveDuarte @ Heavy Chef

Lifting the veil off the digital phenomenon known as Dark Social Media, Dave Duarte headlined the Heavy Chef event in Cape Town at World Wide Creative’s brand new event space on 28 August. His official presentation has now been released.

Dave’s talk challenged marketers to consider the impact that social sharing on “dark” platforms such as Skype, WeChat and Mxit has on web analytics and site referrals. These immeasurable referrals often go unnoticed but their effect can no longer be ignored. This session demonstrated how instant messaging apps, email and text are changing the way that digital marketers think of social sharing and how it should be measured. The presentation can be viewed here.

We’ve got an exciting speaker line-up of digital marketing experts who will be taking the spotlight at Heavy Chef in Cape Town and Joburg, leading up to the end of the year. To become part of the Heavy Chef community, follow us on Facebook and Twitter. You can also be the first to receive invitations for future events and updates by signing up to our monthly newsletter here.

What Is Heavy Chef All About?

As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news. The name comes from the expression “Never trust a skinny chef” and our aim to learn from Heavy Chefs – in other words, those rare folk who eat their own food, walk the talk and practice what they preach.

Heavy Chef is sponsored by: Microsoft, Nokia RSA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.