On 26 August 2015, World Wide Creative’s learning and sharing initiative, Heavy Chef will bring together Aidan Baigrie, the Business Head of Facebook Africa and David Gibbons, an Industry Head of Google SA. Together, these two industry leaders will unpack what lies ahead for search and social as fundamental elements of the digital marketing mix.
Panda, Hummingbird, Penguin – these algorithm updates have become synonymous with the ever-changing Google landscape. Most recently, Google’s move to become part of the Alphabet conglomerate was a seismic shift for the online world. What do all these developments mean for the future of search? Industry Head David Gibbons will elaborate on this topic at Heavy Chef.
With the dramatic upsurge in mobile that the African market is seeing, exponential growth in social media adoption both from the consumer and producer sides can be expected. Baigrie will unpack this topic with insights on the current state of social as well as Facebook’s most recent developments in Africa.
“Heavy Chef is returning to Joburg for what I believe is going to be a fascinating event. This event will bring together key representatives from two companies which have become synonymous with the online world. I’m sure the audience will have lots of questions for the speakers and we’re proud to be able to provide the platform for that,” said Louis Janse van Rensburg, Johannesburg Director of World Wide Creative.
This event will take place on 26 August 2015 at 18h00 for 18h30 at Microsoft South Africa’s headquarters in Johannesburg. Seats go quickly so be sure to secure your seat here.
What is Heavy Chef all about?
As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news. The name comes from the expression “Never trust a skinny chef” and our aim to learn from Heavy Chefs – in other words, those rare folk who eat their own food, walk the talk and practice what they preach.