The 5 ‘Must Dos’ For Successful Brand Experience Innovation

If brand experience is how brands make a meaningful contribution to culture, brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life. Brand experience innovation is more important than ever for marketers because today’s consumers are far more interested in what a brand does than what a brand […]

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SHARING ECONOMY 101: A Brief Economics Lesson For Entrepreneurs

The Sharing Economy has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost efficient access to resources without the financial, emotional, or social burdens of ownership. Before there was a sharing economy, there was a rental industry, which created excess capacity at a scale that could be commercialized. Hotel […]

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The Disruptors: A Book About Social Entrepreneurs In South Africa

There’s a new breed of social entrepreneurs, striving to build and grow enterprises that fight social ills, foster opportunity, and help to improve society. From healthcare to mobile gaming, from education to recycling, from dancing to gardening, these are the game-changers, the difference-makers, the doers of good. Their stories are captured in the new book […]

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Entrepreneurship Information Platform Designed For You

We live in the age where there’s information overload. From the moment you wake up an entrepreneur is bombarded by the latest news from all startup magazines, hubs and eco-systems. At IDEATE we believe that too much information is a time waster. Over the past few months IDEATE has been sharing content that is designed […]

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The Business Case For Recognition of Employee Prior Learning

South Africa has come a long way since the first democratic elections in 1994, but in the field of education, many inequalities still remain. As the late Nelson Mandela once said, “education is the most powerful weapon which you can use to change the world”. In order to achieve this, however, access to good, affordable […]

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