SMARTIES: Global Award For Mobile Marketing Announced

The Mobile Marketing Association “MMA” of South Africa announced the 2015 MMA Standard Bank SMARTIESTM Award categories. The categories include definitions for 2015 as well as new or changed categories.

The SMARTIESTM Awards is the only global awards program created specifically to recognise best-in-class mobile marketing campaigns from around the world. Entries are now open and submissions can be made at the country level (South Africa), regionally (EMEA) and Globally.
The South African Awards will take place in Durban on 13 August 2015, as part of Loeries Week / Loeries Creative Week.

The SMARTIESTM are calling for nominations for senior level marketers to join the pre-screening council. The council will judge worldwide entries, which consists of regional judging, determines the winners for each country and region.  There is no conflict with entering; the MMA will ensure that no one views his or her submission or influences voting on that submission. Pre-screening nominations are due by 5 May 2015.

“With mobile campaigns judged equally on creativity, strategy, execution and results SMARTIESTM will showcase the very best-in-class local campaigns;” said Nicolle Harding, Chair MMA, South Africa. “Following on from the resounding success of the 2014 Awards, this year the SMARTIESTM will celebrate creative excellence in South African mobile and integrated success stories.”

A panel of cross-industry judges will consider the submissions.



Eligibility: campaigns and products active June 2014 – July 2015

Category definitions:

Submission details and FAQs:

Pre-screening nominations:

Dates, Pricing Structures & Discounts


Pre-screening nominations: 5 May 2015
SMARTIESTM entries: now open

SMARTIESTM early bird closes: 22 May 2015
SMARTIESTM closes: 23 June 2015

MMA Member’s Additional Benefits
MMA Members / category entrant submit a SMARTIES entry for a  SINGLE COUNTRY (i.e. SA only) they pay $200 (as opposed to $275). Also enter your Loeries entry and receive a 20% discount on the entry fee.

  • Regional entries as above will pay $300 (as opposed to $375)
  • Global entries as above will pay $425 (as opposed to $500)


Image source: Shutterstock